Spot advertisingvssponsorship message

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Spot

• the spot is most often long  20', 25', but it can be more seconds.

• spot advertising is placed in a block of advertising spots

 

Sponsor message

Sponsorship differs from a spot in how it works. While the spot has the ambition to make the recipient of the message change their behavior, to take action (call-to-action), sponsorship "only" connects the brand with the values of the sponsored entity. Sponsorship is more like image advertising.

 

the types of sponsorship are:  sponsor of the show, program, trailers, timers, weather...

the sponsorship message is always linked to the program and the length of the sponsorship message is 10'

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